Don’t have a site; don’t worry, why you haven’t gone online yet
Don’t have a website? Well you’re not alone, one surprising statistic, at least from my point of view, is that 46% of small business doesn’t have a website. Pinch me it is 2010, this is the 21st century, you know Buck Rodgers, moon bases, and warp travel right. Ok I understand why. When I first started doing online marketing for myself back in the stone-age (at least in Internet years) having a website was VERY expensive. I am no website designer but it was always a hassle just to get a simple site up. It sometimes took months and lots of frustration.
Good news is today it is easy to put up a website, if you can cut and paste and type a few sentences you can have a website. And talk about cheap, you can go to Go daddy and set one up in minutes. So why is it, so many businesses don’t have a website, and more importantly why is it, even more sales people don’t have one? You see when I Discovered this little Internet marketing secret I was able to have clients call me and my closing ratios shot through the roof. I was in Sales Nirvana; I would take calls, set appointments, and close over 80% of the deals. All, without making a cold call or pounding the pavement. I still remember when we had one of those blitz’s days and I gracefully declined not to participate in such a waste of time.
So I know why you don’t have a website!
Misconception 1 – Its expensive – well here we go, yes you can pay thousands to have a website if you want but my recommendation is don’t spend more than a thousand, also you can do it yourself for as little as 5 bucks per month, add hosting and a domain and you might spend 150 bucks per year. I would also recommend you stick with WordPress sites or set up a blog as your first website.
Misconception 2 – I don’t need one – Really, well if you think so, buts let’s look at few things, online is the new Yellow pages, as a matter of fact I am going to make a prediction here, The PRINTED yellow pages will be gone from most markets in the next three years. Here is another one, 30% of ALL searches are local, and how about this one 86% of ALL purchases start with an online search. Still don’t need a website? Ok I buy it; as a matter of fact you really don’t need a website. Here is why, you can set up social media sites as YOUR website but a word of caution here, what Facebook givith, Facebook can takeith away. Or my grandmothers one, don’t put all your eggs in one basket. There really is no excuse anymore for not having a website but, the most important thing is not the website, but the website traffic, for without targeted traffic a website is just an invisible bookmark. So the website is just a tool for capturing more leads, more customers, and more BUSINESS. I assume you want more BUSINESS.
Misconception 3 – I don’t know how to or want to maintain a website. Ok yes it is some work, but today’s technology can supply the answer. See in WordPress YOU get to maintain your site, if you can type, you can manage a website. No longer do you need to pay for a webmaster to change things, you can do it. We even have tutorials and video instructions for you to use and in time it will be as easy as sending an email. You just need to learn form an expert (hint I should insert my shameless sales pitch here) but regardless, you just need to know a few things to make a MONEY Magnet, Local dominating, kick butt, mobster website.
So if you’re a small business owner, sales person, or anyone that just wants to increase your exposure, and make more money than having a website is a great Tool to have in your marketing arsenal.
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